Padded Lampposts Tested in London to Prevent Cell Phone Texting Injuries!
Seriously…Fox News reports (so take it for what it’s worth) that a street in London (a city known for it’s mobile-obsessed population) is experimenting by adding padding to lampposts to cut down on the number of texting injuries pedestrians face on a daily basis. Now you may think that this couldn’t possibly happen often enough to warrent these safety measures – but according to a recent study, 68 000 cell phone users sustained some kind of injury by crashing into something while texting. The survey also found that almost two thirds of mobile users admitted to losing their peripheral vision while texting, and more than a quarter wanted lines on the pavement to create routes for texters to walk while using their phones! I KNOW! Might I suggest putting down the mobile and possibly investing in some personal protective headgear instead because it’s clear these people need special care.
The lampposts in Brick Lane (a street in London’s East End near Aldgate East Tube station) will be covered and, if successful, the padding will be rolled out in other urban texting hubs like Birmingham, Manchester and Liverpool.
And if that weren’t enough, it seems as if the company responsible for the padding will be advertising on the protective posts. So when you’ve landed on your ass in a puddle (and are wondering how the hell you got there), you can spend the time watching the birdies circle your cranium AND marvel at the fantastic weekend texting rates from the cell phone company who just bounced you on your ass in the first place!
Fantastic.

Why not just sell helmets for mobile users? You can still sell advertising on the top of the helmets. Everyone will see it as the user will always be looking downward.
Thats hilarious!!! I must admit i have been guilty of doing that a time or two but i am not stupid enough to run into things.
OMG. That’s totally insane. Do we really need to pad our cities? Maybe we just need to PUT THE PHONES DOWN! Geez.